Case Study — Data & Analytics Platform
Multi-channel product updates that reach users wherever they are
Atlan publishes each update once and distributes it across public changelog, in-app notifications, and email — so critical changes are never missed, regardless of where users are.
Company
Atlan is a data and analytics platform that publishes each update once and distributes it across public changelog, in-app notifications, and email.
Industry
Data & Analytics Platform
Use Case
Multi-channel product updates across changelog, in-app, and email
Key Result
Faster adoption of new features, fewer missed announcements, and a communication workflow that scales with the team.
The Challenge
Atlan's data platform has many modules and users across different contexts. They needed a way to publish once and reach users across channels without duplicating effort — so critical changes would not be missed regardless of whether users were inside the product or away.
The Solution
- One update, multiple channels: Every release is published once and automatically distributed across the public changelog, in-app notifications, and email. Users stay informed whether they're inside the product or away.
- In-app notifications for high-visibility changes: Important updates like new integrations or breaking changes appear directly in the product UI with clear CTAs linking to full details. Dismissible messages avoid fatigue.
- Labels for complex product updates: Updates are categorized by functional area — Assets, Governance, Workflows, Integrations, Developers, Fixes — making the changelog searchable and filterable as the product grows.
- Engagement tracking built in: Teams see which updates get reactions and comments. Feedback flows from in-app widgets directly to product teams, closing the loop on every release.
The Results
Single source of truth for product communication. Consistent messaging across email, in-app, and web. Labels keep complex updates structured and user-friendly. Stronger engagement without overwhelming users. The outcome: faster adoption of new features, fewer missed announcements, and a communication workflow that scales with the team.
